Mello reached out to me because she wanted to create a logo for her business. She wanted
to leave a professional impression on her clients and develop a brand around a new logo.

We talked about her vision for the company and how she wanted it to come across to her clients. Mello also wanted a logo she could use for business cards, letterheads, social media, and much more. We were starting at square one and with all the possibilities for a logo we had to focus on narrowing down an idea and creating something that left a lasting impression.

We worked together over 3 weeks to create the logo and develop a brand for her company. I started by mockuping some logos showing organized homes, including some of her favorite fonts that she sent me. After creating the designs she fell in love with one of them and after a few minor tweaks and it was finished.

After this project, I learned that it’s best to tell your clients specifically what to prepare for the first meeting. Prior to our meeting, I encouraged her to make a pinterest board of fonts, colors, and some images that represented her company. This made it so when we met up she was able to tell me the company’s mission statement and show me visually what direction she wanted to go. It allowed us to be on the same page right from the get-go and create something for her quickly that she loved.