Dillon reached out to me because he needed marketing material created for the DSUSA service event known as Lamp fest. He wanted a new design to encourage students to come enjoy an open mic outdoors as well as encourage them to help donate to the event’s charity.

We talked about his vision for the event and what he needed for the marketing campaign. Dillon said the event is an open mic night with tons of different lamps everywhere. Singers, poets, and musicians will perform and people attending can get treats and enter a drawing to win a date. On top of all that, the proceeds from the event will go to charity. We agreed I would create marketing material, such as posters, social media, newsletter announcements, and a-frames for the event.

Dillon thought the marketing material was perfect, he was worried it would feel cluttered but the way I was able to visually break it up using harmony and emphasis helped anyone reading it know all the details about the event and why they should attend. They even got over their donation goal for that night. Dillon also mentioned how people that attended the event loved the poster design and it made them want to come and check it out.