Jordan reached out to me about creating a logo and brand for this company. The owners had purchased an old historic building on Dixie Blvd and wanted to make it the go-to event center rich with history. To do this, they needed a logo and brand to go with it. They wanted to create a logo, but they weren’t sure of the best direction. Some wanted a tree, others wanted a building and they needed a design to help bring together what represented their future vision for their company.

We discussed their vision for the company and along with their mission statement. They wanted a design that combined the historic impression of the building and a formal event center. The owners all had different visions of how to accomplish this and resulted in an unclear jumping off point for the project. With Jordan’s help, we all agreed to start this project and I would be the logo and branding guide designer.

Even with all the back and forth and the extended deadline, they loved the design. The owners especially appreciated that I took time to learn about their company and make all the changes they requested throughout the process. Even with all the different styles and opinions, everyone came together with a design that focused on the history of the event center. Ontop of making a logo they love, it has been amazing to watch the vision for their event center grow.