Jordan was working on increasing Dixie Homes credibility with a new marketing campaign and rebranding their company. He reached out to me to help in designing a new logo and creating a brand identity. Their current brand was lacking and reflected in a website that looked like a quickly typed out word document. We agree working on this project would strengthen their brand and help increase the company’s credibility.

We discussed the company’s end goal and what they were wanting to change. They wanted to have a logo that represented hospice and care. The company wasn’t sure how to accomplish that and reached out to Jordan and I for help. We all agreed to create a complete brand makeover and during the project I would be the logo and branding guide designer.

Everyone was thrilled with the new logo, how quickly it was turned around, and how well it matched the message of care they were trying to express years prior. Not only did they love the logo, but the branding guide was a necessity they didn’t realize they needed. It allowed them to get flyers, posters, uniforms, name tags and much more completed by multiple people right before the new logo was revealed to the community. The branding guide book was clear, easy to understand and when the Nurses at the facility went to print shops to place orders, they could get something created that matched their brand every time.