Wendi got word that there was budgeting available to re-brand the Dixie Concessions packaging and reached out to the University Marketing & Communications team to help. My boss Jared Madsen & Jordan Sharp wanted me to work on the project and reached out to me about creating something with our new brand identity, the trailblazers.

Wendi put in the request but wanted us to take over since we had made plenty of marketing material for the athletic department in the past. Jordan told me how he wants the logo on all the packaging and provided me with the different things to design – popcorn boxes, cups, tray holders, wax paper, and mini trays – and to have everything say TRAILBLAZER, and dixie athletics

Everyone loved having branded athletic concessions items. It was a huge upgrade from the non-branded boxes and cups they were using before and it made our Athletic events that much more on brand. Plus, we were told some mega Dixie fans would purchase the popcorn boxes to use when they went to out of state games, so even the fans enjoyed the new addition of packaged material.