Destination Dixie
Both Luke and Colton Campbell reached out to me about creating marketing material for the Dixie Homecoming week. They wanted to get students excited about attending the university by creating a week of events known as Destination Dixie.
\We talked about the direction for the campaign and at the end I was told to make it feel like a new take on Dixie State. For the project they needed social media schedules, newspaper, posters, a-frames with the possibility of shirt and chapstick designs. We agreed I would create a logo for the event along with multiple marketing materials.
Luke & Colton loved the design, along with the rest of the Student Involvement board. They even got an artist to spray paint it on one of the grass hills on Campus with temporary paint! It was so much fun seeing it everywhere on campus and made it feel like a huge event was happening that whole first week of school.
Project Type
Event Poster Promotion, merch production, and custom clothing
Tools Used
Adobe Illustrator
Client
DSUSA – Dixie State Student Association, Luke Kerouac & Colton Campbell
Year
2017